Regional Transportation Commission of Southern Nevada

Summary.

The Regional Transportation Commission of Southern Nevada (RTC), is like any other municipal transportation agency. Not only do they service the bus system, as many people know, but they are also responsible for traffic management and roadway planning and engineering. 

Their website sees millions of visitors every year and services wide demographics from foreign tourists to local fixed-route riders to contractors and builders. But they had a problem: their website was outdated in terms of usability, architecture, CMS editing capabilities, etc. 

Over the course of 2 years, we conducted numerous activity analyses with RTC departments, gathered research and data on website usage, and developed prototypes for preliminary testing. Using a phased launch approach with formal evaluation methods, we were able to iterate and design to create a website that received overwhelmingly positive feedback from users and internal employees. Further formal evaluations were performed post-launch to make future recommendations. 

Example of online survey in post-launch formal evaluation
Information Architecture Map

PROJECT DETAILS

Date

2017 - 2019

CATEGORY

UX/UI Design, Research, Human Computer Interaction, Usability Testing, Formal Program Evaluations

Additional credits: Tom Madrid, Jeremy Thompson, Scott Robertson