Regional Transportation Commission of Southern Nevada

Challenge
The Regional Transportation Commission of Southern Nevada (RTC), is like any other municipal transportation agency in the country. Not only do they provide public transit, but they are also responsible for traffic management and roadway planning and engineering. Their website sees millions of visitors every year and services wide demographics from foreign tourists, to local fixed-route riders and contractors and builders. But they had a problem: their website was outdated in terms of usability, architecture, and CMS editing capabilities.

Solution
Over the course of 2 years, we conducted numerous activity analyses studies and participatory design exercises with over a dozen RTC departments. We also analyzed existing research, gathered new research, and developed prototypes for preliminary testing. Using a phased launch approach, we were able to test and release iterative design to create a website that was accessible and useable for all users and could be managed by many internal departments. The website received overwhelmingly positive feedback from both users and internal employees. Further formal evaluations were performed post-launch to assess the overall value of the website and make future recommendations.