Baha Mar

Summary.

Challenge
The client wanted a responsive website that would immerse the user in a luxury user experience. All site features needed to reflect the extravagance of the property by offering robust OTA functionality. The site also needed to be built on a custom CMS that allowed resort partners to own and manage their own content.

Solution
Working with two other development companies, we were able to deliver an elevated experience to resort patrons. Through alluring photography, perfected content, an interactive patron itinerary planner, property comparisons, and seamless booking flow, this site was unprecedented in experience and detail.

Research methods:
Heuristic evaluations of Online Travel Agencies (OTA), user personas, stakeholder activity analysis, internal focus groups, parallel design

PROJECT DETAILS

CLIENT

Baha Mar

Date

29 March, 2013

CATEGORY

UX, UI