About

UX Designer
Caesars Entertainment
Las Vegas, Nevada
September 2020 – Present

•  Collaborated across Caesars Sportsbook and Casino requirement areas to ideate, define, design and implement features for the entire roadmap 

  • Developed UX strategy and design to create a new acquistion funnel 

  • Conducted research to inform player retention. Designed features aimed at increasing engagement 

Interactive Designer
Robertson + Partners
Las Vegas, Nevada
June 2016 – Present

• Focused on creating digital strategies and user-centered solutions for agency clients
• Clients include: McDonald’s, Ford, Howard Hughes Corporation, Regional Transportation Commission of Southern Nevada (RTC), Las Vegas Raiders, Clark County Regional Flood Control District (CCRFCD)

Interactive Design Director
Let’s Rally
Las Vegas, Nevada
November 2014 – June 2016

• Lead direction of digital initiatives for hospitality brands such as The Cosmopolitan of Las Vegas and Venetian Palazzo.
• Collaborated with stategy and development to deliver both B2C and B2B digital products.
• Clients include: The Cosmopolitan of Las Vegas, Sugar House Casino

Senior UX/UI Designer
SK+G Advertising
Las Vegas, Nevada
September 2012 – November 2014

•  Supported agency digital initiatives with interactive solutions for hospitality and gaming brands

•  Developed and maintained digital advertising deliverables such as websites, integrated campaigns, CRM communications 

• Clients include: MGM (Vdara, Aria, Mandarin Oriental), Baha Mar, Maryland Live! Casino, Borgata Hotel Casino & Spa

UX Director
Music Mastermind, LLC
Los Angeles, CA
July 2009 – December 2009

•  Responsible for cognitive flow, game direction, character design and story line of the Zya music creation product. 

•  Collaborated with producers and engineers on mechanics and game development 

UX/UI Director
Solution X
Los Angeles, CA
February 2007 – January 2009

• Managed in-house creative team in the creation of web-based applications.

•  Directed strategy and design of B2B solutions, mainly customer management platforms, for companies in the direct selling and health industries 

Interactive Designer
Micromass Communications, Inc.
Cary, North Carolina
February 2006 – February 2007

• Developed behaviorally-driven DTC integrated online and offline campaigns with user persona investigation, data analysis, and patient targeting/segmentation.
• Investigated acquisition, conversion, retention tactics to improve customer engagement with direct-to-consumer materials.
• Developed story boards, interactive multi-media, print and web design, illustration, typography, branding. Client list: Merck & Co., Inc., Novartis Pharmaceuticals, Pfizer, Inc., GlaxoSmithKline.

Production Design Director
Sanctuary Records Group
Raleigh-Durham, North Carolina Area
April 2002 – October 2005

• Managed in-house creative team through production life-cycle of 500+ album releases a year.
• Responsible for direction and production of all digital and offline artist products.
• Coordinated production releases with global offices in Germany, London, Japan.
• Worked with product managers in global offices to create original artwork for roster artists: Mary J Blige, Morrissey, Wu-Tang Clan, Janes Addiction, Kelly Osbourne, Gene Simmons.

Interactive Designer
Software Technologies Laboratories
Blacksburg, VA
January 2000 – May 2002

• Designed and supported web applications to manage major DOE programs and organizations, developed programs to manage sensitive DOE inventories, created computer-based training material to train users of critical systems.
• Participated in design research, collaboration with Russian teams, systems analysis, and software testing to improve customer experience with products.

Iowa State University
College of Engineering  |  Department of Mechanical Engineering
MHCI (Master’s in Human Computer Interaction)
2014 – 2019
Research: Virtual reality applications for neurodevelopmental therapies
Other activities: Phi Kappa Phi, Mechanical Engineering Graduate Student Organization Officer, graduate student mentor

Virginia Polytechnic Institute and State University (Virginia Tech)
B.A., Graphic Design
September 1999 – May 2002
Cum Laude

Certifications

The Data Scientist’s Toolbox
2014
John Hopkins University
Introduction to R Programming

Google
DoubleClick Rich Media Fundamentals
DoubleClick HTML5 Studio
DoubleClick Dynamic
DoubleClick QA Certified

User interface design

User experience design

Research and testing

Formal evaluation methods

Prototyping

Web design

Cognitive engineering

Human factors design

Print design and branding

Awards

RIAA Awarded Gold Record
2005
Mary J Blige, Live in Los Angeles

DTC Silver Award
DTC Perspectives
“Ask About Iron” integrated campaign for Novartis

Associations

Toastmasters International
Vice President of Public Relations, Las Vegas Summerlin Toasters Chapter
2019 – Present

Association for Computing Machinery
2016 – Present

Phi Kappa Phi
2018 – Present

The National Recording Academy of Arts and Sciences (NARAS, The Grammys)
2003 – 2008
Committee and Voting Member

American Institute of Graphic Arts (AIGA)
2000 – Present