Hi, I’m Elizabeth.  

 

I’m a user experience designer. I leverage human factors and cognitive engineering to produce usable systems.

 

Download CV

Email me: ejholloway@gmail.com
Call me: 323.388.7775

Interactive Director
Robertson + Partners

Las Vegas, Nevada
June 2016 – Present

Interactive Designer
Let’s Rally
Las Vegas, Nevada
November 2014 – June 2016

Senior Interactive Designer
SK+G Advertising
Las Vegas, Nevada
September 2012 – November 2014

Supported the digital department with interactive solutions for hospitality industry clients.
Developed UI design for all clients and managed design from conceptualization through launch.

Interactive Director
Music Mastermind, LLC
Los Angeles, CA
July 2009 – December 2009

Creative lead responsible for artistic game direction, mechanics, character design, and story line. Developed social mechanics, game modes, social media strategy to improve player involvement and retention. Collaborated on research and analysis with producers and team leads to create ease of use of music creation for any demographic

Interactive Team Lead
Solution X
Los Angeles, CA
February 2007 – January 2009
Managed in-house creative team in the creation of web-based applications. Directed IA, UI, visual design of B2B management platforms, social networking sites, and white label web-based products.

Interactive Designer
Micromass Communications, Inc.
Cary, North Carolina
February 2006 – February 2007

Developed behaviorally-driven DTC integrated online and offline campaigns with user persona investigation, data analysis, and patient targeting/segmentation. Investigated acquisition, conversion, retention tactics to improve customer engagement with direct-to-consumer materials. Developed story boards, interactive multi-media, print and web design, illustration, typography, branding. Client list: Merck & Co., Inc., Novartis Pharmaceuticals, Pfizer, Inc., GlaxoSmithKline.

Production Design Director
Sanctuary Records Group
Raleigh-Durham, North Carolina Area
April 2002 – October 2005

Managed in-house creative team through production life-cycle of 500+ album releases a year. Responsible for direction and production of all digital and offline artist products. Coordinated production releases with global offices in Germany, London, Japan. Worked with product managers in global offices to create original artwork for roster artists: Mary J Blige, Morrissey, Wu-Tang Clan, Janes Addiction, Kelly Osbourne, Gene Simmons.

Interactive Designer
Software Technologies Laboratories
Blacksburg, VA
January 2000 – May 2002

Designed and supported web applications to manage major DOE programs and organizations, developed programs to manage sensitive DOE inventories, created computer-based training material to train users of critical systems. Participated in design research, collaboration with Russian teams, systems analysis, and software testing to improve customer experience with products.

Iowa State University
College of Engineering  |  Department of Mechanical Engineering

MHCI (Master’s in Human Computer Interaction)
2014 – 2019
Research: Virtual reality applications for neurodevelopmental therapies
Other activities: Phi Kappa Phi, Mechanical Engineering Graduate Student Organization Officer, graduate student mentor

Virginia Polytechnic Institute and State University (Virginia Tech)
B.A., Graphic Design
September 1999 – May 2002
Cum Laude

Certifications


The Data Scientist’s Toolbox
2014
John Hopkins University
Introduction to R Programming

Google
DoubleClick Rich Media Fundamentals
DoubleClick HTML5 Studio
DoubleClick Dynamic
DoubleClick QA Certified

Research and testing

Product conceptualization

User experience design

Rapid prototyping

Data analysis

User interface design

Responsive web design

Print design and branding

Awards


RIAA Awarded Gold Record

2005
Mary J Blige, Live in Los Angeles

DTC Silver Award
DTC Perspectives
“Ask About Iron” integrated campaign for Novartis

 

Associations


Toastmasters International

2019 – Present

Association for Computing Machinery
2016 – Present

Phi Kappa Phi
2018 – Present

The National Recording Academy of Arts and Sciences (NARAS, The Grammys)
2003 – 2008
Committee and Voting Member

American Institute of Graphic Arts (AIGA)
2000 – Present